Creative Portfolio — 2025
XAIME
BETANCUR
Graphic Designer + Brand Strategist
Xaime Betancur
Graphic Designer
Brand Strategist
Cultural Researcher
Xaime Betancur
Based in Medellín
Available worldwide

Design with purpose and memory. Brand identity, packaging, illustration and strategy — built from Latin American culture, delivered to the world.

Design is not
decoration.It's decision.
16+Years
3Markets
MPSSVA NY
Brand IdentityPackaging DesignEditorial IllustrationBrand StrategyCultural ResearchArt DirectionMedellín · ColombiaBrand IdentityPackaging DesignEditorial IllustrationBrand StrategyCultural ResearchArt DirectionMedellín · Colombia

Selected Work

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All Projects

WORK

DisciplineBrand · Pack · Illus · Album · Exh
Experience16+ Years
MarketsCO · CA · DO · US · QA
StatusAvailable
nubosidad
NV
01
Brand Identity
Nubosidad Variable
Coffee Brand · 2024
hupp
HP
03
Packaging
HüPP
Dominican Republic · 2023
tropico
TE
04
Illustration · Product
Trópico Eterno
Scarf Collection · 2024
Rico Superfood
RS
06
Brand Identity · Packaging
Rico Superfood
Qatar · 2024
forevervital
FV
07
Brand Identity
Forevervital
Health & Wellness · 2025
Pasión por el Fuego
PF
08
Packaging Design
Pasión por el Fuego
Hot Sauce · Dominican Rep. · 2024
La Casa de Bernarda Alba
BA
09
Editorial Illustration
La Casa de Bernarda Alba
F. García Lorca · 2024
Forevervital — Packaging System
FP
10
Packaging Design
Forevervital — Packaging System
Health & Wellness · 2025
Raíces
RA
11
Album Design
Raíces
Lucía Herrera · 2025
Desierto
DE
12
Album Design
Desierto
Juan Palma · 2025
Archive by discipline
Brand Identity
Nubosidad Variable 2024
Rico Superfood 2024
Forevervital 2025
Packaging
Pasión por el Fuego 2024
HüPP 2023
Forevervital — Packaging System 2025
Project Name 2021
Illustration
La Casa de Bernarda Alba 2024
Trópico Eterno 2024
Editorial
Project Name 2024
Project Name 2023
Project Name 2022
Project Name 2021
Album Design
Raíces 2025
Desierto 2025
Exhibition Design
Project visual
Brand Identity

Project Name

Project tagline.

Client
Year
Scope
Market
Case Study
What I do

SERVICES

Not a generic agency.
Every project starts with research,
ends with precision.

Ready to build something that could not have been made for anyone else?

Designer · Strategist · Educator

ABOUT

Based inMedellín, Colombia
EducationMPS — SVA New York
AffiliationsAIGA · Cooper Hewitt
LanguagesES · EN
Xaime Betancur
Medellín6.2442° N

 

Good design
is memory
made visible.
Affiliations & memberships
AIGACooper Hewitt SmithsonianSVA New YorkUPB Medellín
Education & Formation
2012–14
School of Visual Arts — New York
MPS in Branding
2002–08
Universidad Pontificia Bolivariana — Medellín
Bachelor in Graphic Design
2009—
Universidad Pontificia Bolivariana
Adjunct Faculty — Architecture, Design & Engineering
Download curriculum vitae
Strategic advisory & creative consulting

CONSULTING

For founders, studios, and teams who need a strategic creative partner — not a vendor. Engagements are focused, direct, and built around your specific challenge.

Brand Audit
Is your brand working? A full diagnostic of your visual and verbal identity.

Review of logo, typography, color, messaging, and brand consistency across touchpoints.

Remote
1–2 weeks
Brand Strategy Session
A focused working session to define positioning, audience, and brand direction.

3-hour structured session to align your team on brand fundamentals.

Remote / Medellín
3 hours
Creative Direction
External creative director for campaigns, launches, and visual projects.

I join your team as creative lead for a defined period.

Remote
Monthly retainer
Packaging Consulting
Strategic review of your packaging system before production.

Structural review, print specs, and shelf-impact analysis.

Remote
3–5 days
Design Mentoring
1:1 mentoring for designers and design students building a professional practice.

Portfolio review, career strategy, and creative development.

Remote
Hourly / Package
Brand Workshop
Half-day or full-day brand workshop for founding teams and organizations.

Collaborative session to build brand foundations from the ground up.

Remote / In-person
Half–Full day
Not sure which
engagement is right?
Let's talk.

A 20-minute call is enough to understand your situation and point you in the right direction — no commitment required.

Let's work together

CONTACT

Let's build
something
worth
remembering.
Response timeWithin 48 hours

Available for international projects. Response within 48 hours.

01

Service

Format
Duration
LanguageEN / ES
How it works
Who this is for
What you get
Frequently asked

A 20-minute call is enough to understand your situation — no commitment required.

01

Service

What's included
    Let's build
    something worth
    remembering.

    Every project is a conversation. Tell me about yours — I'll respond within 48 hours.