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Consulting 03 · Remote · Monthly retainer

Creative Direction

External creative director embedded in your team — on a monthly retainer.

Great creative work does not happen by accident. It happens when someone with a clear visual point of view is responsible for every output — briefing designers, reviewing work before it goes out, and making sure the brand stays coherent across every touchpoint. I provide that function for teams who need senior creative leadership without a full-time hire.

Weekly design reviews
24hBrief turnaround
1Dedicated creative lead

What's included

01 — Onboarding

I immerse in your brand: guidelines, past work, team dynamics, upcoming projects, and creative challenges. One week.

02 — Brief system

I establish a brief template and review process so your team always has clear creative direction before starting any project.

03 — Review cycles

Weekly or bi-weekly design reviews — live sessions where I assess work in progress and give structured, actionable feedback.

04 — Continuous loop

Ongoing retainer with monthly performance check-in. Scope adjusts to project volume and team needs each month.

What is the minimum commitment?

Three months. Creative direction requires context — the first month is always immersion. The value compounds from month two onward.

Do you work with the design tools my team uses?

Yes. Reviews happen via Figma, Google Slides, PDF, or any format your team uses. No tool migration required.

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Consulting by Xaime Betancur — Graphic Designer & Brand Strategist, Medellín, Colombia.