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Trópico Eterno
Illustration · Product

Trópico Eterno

Brand identity and product design for a Latin American illustrated scarf collection — where visual culture becomes wearable.

ClientTrópico Eterno / XB Cultural
Year2024
ScopeBrand identity, illustration, product design, e-commerce
MarketColombia · International

Trópico Eterno is an illustrated scarf collection born from visual research across Santa Fe de Antioquia, Medellín, Peru, Bolivia, and Colombia's Caribbean coast. Each scarf is a self-contained illustrated narrative — botanical, territorial, or cultural — printed on textile. The project spans brand identity, illustration, product design, and e-commerce listings for Couleur and Etsy, positioning the collection at the intersection of art, craft, and cultural documentation.

The Concept

Trópico Eterno is a scarf collection born from the intersection of Latin American visual research and product design. Each piece is an illustrated narrative — botanical, territorial, or cultural — printed on quality textile.

Research

The collection draws from fieldwork in Santa Fe de Antioquia, Medellín, Peru, Bolivia, and Colombia's Caribbean coast — visual territories with rich botanical and cultural heritage that translates powerfully into the printed textile format.

Design

Each scarf is designed as a self-contained visual world: a composition that can be read from any edge, with details that reward close examination. The brand identity positions the collection at the intersection of art, craft, and cultural documentation.

"To wear a territory is to carry its memory."

Product System

The full system includes brand identity, product design (illustration, print specs, textile selection), packaging (box, tissue, hang tag), and e-commerce listings for Couleur and Etsy with bilingual copy.

Collection

Active product line available through Couleur Art & Design and Etsy. The collection continues to grow as new visual territories are documented and translated into the printed textile format.

COOrigin
PoDPrint on demand
2Sales platforms
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Case study by Xaime Betancur — Graphic Designer & Brand Strategist, Medellín, Colombia.