← Xaime BetancurConsulting
Consulting 01 · Remote · 1–2 weeks

Brand Audit

A full diagnostic of your visual and verbal identity — delivered as a clear, prioritized action plan.

Most brand problems are invisible until they become expensive. The Brand Audit gives you a rigorous, outside-eye evaluation of everything your brand communicates — before a rebrand, a market launch, or whenever something is not working and you cannot identify why.

15+Brand touchpoints reviewed
48hDebrief turnaround
1Prioritized action report

What's included

01 — Brief intake

You complete a structured questionnaire covering brand history, goals, audiences, and what feels off.

02 — Full review

I audit logo, typography, color, imagery, messaging, social presence, and brand consistency across every touchpoint.

03 — Benchmarking

I map your brand against 3–5 direct competitors to identify gaps, advantages, and visual positioning.

04 — Action report

Delivered as a structured document: findings organized by priority, with specific, actionable recommendations for each issue.

Do you redesign anything during the audit?

No. The audit is diagnostic, not creative. You receive findings and recommendations. Design work is a separate engagement.

Can I hire you to fix what the audit finds?

Yes. Many audit clients continue with a Brand Identity or Brand Strategy engagement to address the findings.

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Consulting by Xaime Betancur — Graphic Designer & Brand Strategist, Medellín, Colombia.