Brand Workshop

A facilitated half-day or full-day session to build your brand foundations from the ground up.

The Brand Workshop is the fastest way to take a founding team from brand confusion to brand clarity. In a single day, we move through the full brand strategy process — purpose, positioning, audience, personality, and visual direction — producing decisions, not just conversations. At the end of the day, you leave with a documented brand brief and a shared vocabulary to brief any designer or agency.

What's included

• Full-day facilitation (remote or in-person)
• Brand canvas document
• Brand positioning statement
• Target audience profiles
• Visual direction moodboard
• Brand brief document (delivered within 48h)

01 — Pre-workshop brief

Participants complete a brand perception survey 48h before the workshop. Results are analyzed and used to open the session.

02 — Landscape mapping

We open with a 30-minute landscape overview: market, competition, trends, and white space. Establishes shared context.

03 — Core workshop

Facilitated exercises covering purpose, positioning, audience profiles, brand personality, visual direction, and messaging. Decisions made live.

04 — Brief & debrief

Workshop closes with synthesis: all decisions consolidated into a brand brief document, reviewed together, and delivered within 48h.

Can the workshop be done fully remote?

Yes. Remote workshops run on Zoom with Miro for collaborative exercises. The experience is equivalent to in-person with teams of up to 12.

What do we need to prepare beforehand?

Very little. You complete the pre-workshop survey and share any existing brand materials. I handle all facilitation preparation.