Brand Strategy Session

A structured 3-hour working session to align your team on positioning, audience, and brand direction.

Before any visual decision, a brand must know what it stands for, who it speaks to, and how it is different. The Brand Strategy Session is a focused, facilitated working session that answers those questions — live, with your team — and delivers them in a written brief that can guide everything that follows.

What's included

• Brand purpose statement
• Positioning statement
• Target audience profiles (2–3)
• Brand personality definition
• Key messages framework
• Written positioning brief document

01 — Pre-session survey

Your team completes a structured questionnaire on brand, market, competitors, and goals — delivered 48h before the session.

02 — Context briefing

Session opens with a 20-minute market landscape presentation — where you are, who you compete with, and what the opportunity is.

03 — Working session

Facilitated exercises to define purpose, positioning, audience profiles, brand personality, and key messages. All decisions are captured live.

04 — Written brief

Within 48h, you receive a structured positioning brief documenting all session outputs — ready to brief a designer or agency.

How many people should attend?

Ideally 2–5 key stakeholders — founders, CMO, creative lead. Larger groups dilute decision-making. The session is designed for focused alignment.

Is the session in English or Spanish?

Both. I facilitate comfortably in English and Spanish, and the brief can be delivered in either language or both.