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Packaging Design
Service 02

Packaging Design

Structural and graphic design that sells on shelf and screen.

Packaging is the most intimate point of contact between a brand and its customer. It must communicate in under three seconds, in a crowded environment, often without the support of a salesperson. My packaging practice combines rigorous visual thinking with deep understanding of production — print specifications, material behavior, and retail logic are as important as the graphic design itself.

What's included

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Service by Xaime Betancur — Graphic Designer & Brand Strategist, Medellín, Colombia.